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Candace Nelson: Sweet Success with Sprinkles Cupcakes

Updated:2010-05-26 17:45:32

Sometimes success can be found only after changing career directions.

Candace Nelson was a former investment banker who realized, after losing her job in the dot-com bust, that her life's passion is baking. Candace then traded her suits to a baker's uniform and found culinary success with her cupcakes.

Candace came from a long line of cooks. Her great grandmother was renowned in the 1930s for the distinctive desserts she created in her San Francisco restaurant. So she went to a pastry school to further her hone her skills.

After graduation, Candace decided to start a business creating show-stopping custom cakes from her kitchen. However, she realized that three tier cakes are more of event cakes and she wanted her creations to be enjoyed as often as possible. She pared down her creations, and inspired by the cupcake bakeries in New York, decided to create tasty cupcakes.

In 2005, Candace first opened her cupcake bakery that she called Sprinkles in Beverly Hills, California. Her cupcakes, based on her own recipes, were an immediate hit. During their first few days of operation, her bakery sold out its inventory hours before the scheduled closing time. Soon Sprinkles was selling 1,000 cupcakes a day, with lines going around the block.

Her cupcakes have since been featured in shows like Oprah, Good Morning America, Today Show, even in Entourage. She has since opened 7 other Sprinkles bakeries in CA, TX and AZ areas, Plans are afoot to expand and open more stores in areas such as Washington DC, Miami, New York, and even Tokyo.


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