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Coverings Launches Regional "Boutique" Edition Of Show

Updated:2007-11-14 11:54:35

Coverings is indisputably the leading global exposition and conference in the Americas dedicated exclusively to tile and stone. And, soon headed into its third decade, the show also is heading westward with a new edition. Coverings LA Boutique is being planned for November 19-20, 2008, at the Long Beach Convention Center, Long Beach, CA.

“Coverings has come of age and our expansion of this remarkable franchise is the most natural evolution,” said Glenn Feder, president client events, of National Trade Productions, which manages and produces the show.

Feder explained that the spin off will be “by invitation only” and selectively focused on no more than 100 exhibitors. Unlike the flagship event—which is next scheduled for April 29-May 2, 2008, at Orange County Convention Center, Orlando—Coverings LA Boutique will not include any tool manufacturers and will only aim for the retailer, distributor and specifer visitor.

“This show is for the crème-de-la-crème among the world’s resources for ceramic tile and natural stone, and our goal will be to host an equally elite caliber of wholesalers and retailers, plus the specifier community of architects and interior designers who also dominate the high-end of the market.” According to Feder, the projected attendance for the first year will be limited to around 2,000.

Since the conference and seminar component of Coverings is one of its signature traits, this also will be offered by the Boutique edition, with CEU credits provided, as well.

Helping to drive the decision to create this new edition was a desire to concentrate on targeted regions of the country. The West Coast, particularly Southern California, has long been an important market for the industry, and to ensure that Coverings extends its reach there, it was chosen as the first stop for this new initiative. Other future destinations for this exclusive edition are under consideration.

“Coverings has increasingly grown its attendance from the West Coast,” said Feder, “But, Coverings LA Boutique will really help to open the doors and acquaint the right people with the show. We’re confident that a significant number of those who’ve never attended Coverings, but who come to the Coverings LA Boutique in November ’08, will have their appetite whetted for 2009 Coverings in Chicago and future shows, as well.”

Feder additionally pointed out that Coverings LA Boutique is scheduled for a time of year that’s not super-saturated with other trade shows in the design and materials categories. “We’ve carefully looked at the calendar and know there are periods during the spring and fall that are absolutely crammed with trade shows. But we believe this November date will be another strong attraction for our target audiences.”

Coverings is sponsored by ASCER (Ceramic Tile Manufacturers Association of Spain), Confindustria Ceramica (Italian Association of Ceramics), Tile Council of North America (TCNA), Ceramic Tile Distri-butors Association (CTDA), and National Tile Contractors Association (NTCA). For more information on exhibiting or attending the new Coverings LA Boutique, visit the website at www.coverings.com or contact NTP at 703.683.8500.

About Coverings…
Coverings is the premier international trade fair and expo dedicated exclusively to showcasing the newest in ceramic tile and natural stone. It has grown to be the largest and most important show of its kind in the U.S., featuring 1,300 exhibitors from more than 50 countries and attracting nearly 37,000 distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers, plus the press and journalists who cover this vital and growing industry. Coverings is the stage for introducing some of the most innovative tile and stone products in the world. The exposition also serves as a valuable resource for continuing education for all categories of attendees, with informative, accredited seminars and live demonstration sessions conducted throughout the four days.

source: Stone Industry News (from the November 2007 Issue)

 

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