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Global Stone : key to identify the market position in transition

Updated:2013-09-13 16:48:53
 In recent years, subject to the improvement of land and labor costs , as well as a number of mines shut down, Nanan stone industry base advantage is gradually lost. "Now the head of an acre of land fired to over one million , we should just do a factory invested tens of millions or even billions , can be said to have lost the value of investments ." In the industry have lamented the industry bottleneck at the same time , the new round of industrial restructuring is also being kicked off.
For the stone industry , the transition is not a new word . In the stone industry two decades , every time the market changes are accompanied by a reshuffle and restructuring , and Nan Stone have gone from rough to fine and clustering transition process. Today, the entire industry is moving in the branding and marketing paradigm shift in the general direction of adjustment , but which also emerged a number of walking in front of the industry 's enterprises.
" To find a global quality " in the stone industry, Global Stone has built up a reputation , whether it is ordinary customers or colleagues , when you lift StoneMsn always emerge so one . Global Stone has already started the brand in the industry , for the stone industry in this country one of the leading companies, the market did not decline. "I always think the market is so large, but in the past many stone enterprise marketing mode with the current market is not complete, orders declined to appear , overcapacity and other phenomena ." Global ( Fujian ) Co., Ltd. Marketing Division General Manager Xie Xia Bao said this year, the output value of the global stone ring than last year there is not a small improvement.
For Global Stone , now is not the business of adjustment, but steady development period. "We're back in 2010 on the adjustment too, was a strategic marketing model transformation from product providers transition to decorative stone system solution provider ." Xie Xia Bao said that in the past domestic stone too dependent on exports, each company in the product development and marketing are to meet the needs of foreign markets , but no in-depth understanding of the domestic market, so when the foreign market began to slump , it resulted in today's situation, " and we are already positioned in the domestic construction , making decorative stone systems solutions provider, after several years of adjustment, is now in the market has opened up brand, so there are still orders for continued growth . " precise positioning, so that Global Stone benefit. "Foreign stone basically enter the supermarket sales, but the country is subject to income levels , and now the stone mass consumer market is not already open , basically stone works revolve around office buildings, public buildings , hotels and upscale clubs ." Xie Xia Bao said that the domestic building materials are around sixty to seventy percent of these projects are doing , stone industry is no exception , so StoneMsn original target customer group is the transformation of these . Announced in March this year, 2013 Chinese real estate developers preferred supplier 500 brands list, Global Stone ranked in the top five ; while in a foreign country , the United Arab Emirates Sheikh Mosque in Abu Dhabi , United Arab Emirates eight -star Palace Hotel , Guinean Presidential Palace other projects have become the world 's classic case.
" Stone industry, market aggregation is not, as we do now global scale, it accounts for only about 1% of the market share . Because this industry characteristics , so give enough space for each enterprise ." Xie Xia Bao say , seize market space , the key lies in the enterprise can determine market trends, to make accurate positioning.
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