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Indonesian mini market chain appointed World Cup 2010 event store

Updated:2009-12-10 09:32:14

Indomaret, a local retail chain had struck a deal with FIFA's exclusive worldwide licensee, the Global Brands Group, to have the right to operate FIFA World Cup 2010 Official Event stores in all of its 4,000 outlets all across Indonesia, the Jakarta Post reported on Wednesday.

Indomaret would start selling around 300 exclusive FIFA World Cup official merchandises next month.

"We see football fans in Indonesia as a big market potential and we want them to celebrate the festivities of the World Cup with official merchandise," said the Marketing Director of Indomaret, Laurensius Tirta Wijaja, adding that his company expected sales of 1 billion rupiah (about 106,000 U.S. dollars) by July 2010.

With this deal in place, Indomaret is targeting an increase of 25 to 30 percent in sales next year.

Laurensius also said that the retail chain would add up to 850 new outlets by the end of next year, and would aim to double its consumer base to 12 million, compared to 6 million currently.



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