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Interbuild 08

Updated:2008-10-23 09:42:50

Sun 26 - Thurs 30 October 2008
 
NEC BIRMINGHAM  UK

Our research tells us that exhibitors are very happy with the results they get from the show. And now they're hungry for more. That's why, from this autumn, Interbuild will become an annual event.

We've conducted a significant programme of research* before taking the decision to make Interbuild an annual occasion. We'd like to explain the reasons behind the change - and why it's excellent news for your business.

An Accelerating Market

There has been rapid acceleration in the building materials and services market, resulting in shorter product development cycles and a massive increase in the number of new products and services being launched each year. In this new, more dynamic market there is a need for Interbuild to be an annual event.

Buying Trends

Among professional builders, industry buying activities are continuous and project-driven. Our research also found that almost 60% of professional builders formally review their key suppliers at least once per year, with a significant percentage of these reviewing them every 6 months.

The importance of exhibitions

The research also confirmed that buyers regard exhibitions as vital sources of information, with some 84% seeing them as an excellent way to find new suppliers. In addition, our research found that exhibitions represent the most efficient marketing method in the Construction Product sector, and that visitors choose to attend primarily for the range and quality of products and exhibitors on show - qualities which Interbuild ranks particularly highly on.

Source:http://www.interbuild.com

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