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Is Your Artificial Stone Confronting Restruction?

Updated:2012-09-21 17:34:12
As the new high records of international crude oil prices, the price of domestic resin is also walk high all the way, the artificial stone industry have begun to command a price, take the Dupont from United States, Samsung from South Korea and a number of well-known domestic manufacturers as representatives. From the price trend of international crude oil, the price pressure will continue in a short time.
Rise in price will inevitably lead to the atrophy of demand, and this situation will cause the competition. Due to the capital in domestic artificial stone enterprises is generally little, narrow product’s sales scope, limited brand influence, low consumer loyalty, as well as it is very sensitive to the rising price. Thus, when it losing the advantage of price, the status of small and medium-sized enterprises would confront the worrying condition. The fate of merger and acquisition for the small and medium-sized artificial stone enterprise will be inevitable in the future trend
Ambry counter top enterprise is one of the largest channels for the consumption of cast stone. So, the rise in price for the artificial stone will bring great give operating pressure for the ambry enterprise, most ambry enterprise get the raw material through the designated suppliers. Normally, the relationship between ambry enterprise and suppliers is firm and not easy to be replaced. But in the situation of rise in price, in order to reduce the cost, ambry enterprise will find new suppliers channel under the endless negotiations with the original suppliers.
No matter the internal environment, or the external demand, the reshuffle period of artificial stone industry is in maturity and spurt. Large-scale of merger wave is imperative. For the strong artificial stone enterprise, through the acquisition of small and medium-sized brand, they can achieve the production in a short time quickly and achieve the effect of low marginal cost, thus reach to reduce costs, enhance the competitiveness of their products. Through the acquisition, they could obtain the customers, sales channels, professionals, as well as other resources, so as to improve their market share and competitiveness. Such business practices, like proper and correct mergers, acquisitions provide rapid growing opportunities for many enterprises and set up strong brand.
With the influence of RMB against the dollar exchange rate, Subprime Loans in United States, Export Policy, the development road of artificial stone enterprise in overseas face a setback. The hindered of overseas, force the export enterprise back to the sale in domestic market. The join of overseas make the original fierce market be more competitive in China. So the cooperation road in the domestic artificial stone enterprise will become inevitable.
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