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Natural Stones Pave Industry’s Path to Success

Updated:2013-07-22 16:38:20

According to market sources, industry analysts expect the phenomenal growth in the natural stone industry to continue. Fueled by a revival in the demand for natural stone in the last decade or so, the industry has seen sharp rises in output production. For the first time in its history, instead of artificial stone, natural stone is everywhere – from public buildings, public works, like roads parks, to airports, and hotels, offices and private homes. This is partly due to increased demand for commercial space and architectural cost efficiency afforded by natural stone, but also, in great measure, due to successful awareness campaigns by the industry.












Today’s stone industry is a far cry from the limited one in existence as recently as 25 years ago. Nowadays, stone from Africa, the Middle East, and Asia compete actively with North American and European stone. Local producers compete with lower-priced stones from countries like China and India, due to their reduced labor costs.


Pushing stone prices down across the board has caused concern among some stone companies, who foresee drastic reductions in their margins, making it inefficient for them to operate their businesses. Most insiders, however, see increased competition as an opportunity to provide better service to their customers, and expand their services across a broader section of community, and in turn, the world. While it is true that increased competition reduces margins, the resulting higher turnover actually increases revenues, allowing the bottom line to remain healthy.


Additionally, increased competition generates innovation. Competition is here to stay. It is a fact of our world. It drives us to invent better, more cost effective methods to counter competition from imports; to discover newer methods, and to combine them with existing ones. Free global trade can benefit the stone industry.

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