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The First Procedure of New Humanized Marketing Mode for Stone Enterprise

Updated:2013-01-10 11:52:38
Depth marketing is a kind of new, interactive, more humanized marketing mode and concept, which take the depth communication and identity between enterprise and customer as the goal, transform from care about the obvious need to people's implicit demand.

The range of stone market in our country is wide, the development is unbalanced and the regional existing big differences which will be the long time existence, so the depth marketing model is very suitable for stone material enterprise of China. Stone material enterprise in the introduction and implementation of depth marketing model that should be paid attention to: to focus marketing resources in competition of the key link, the use of leverage effect, integration in the field of circulation market resources; In the field of marketing change, need stone material enterprise overall system coordination, pay attention to the art of reform "to preserve order amid change, and to preserve change amid order", improve the occasion, proceeds in an orderly way; Top business concept identity, ideological unity, from top to bottom, the participation and the change of way, and guarantee the powerful organization force and implementation; Marketing artistic quality determines the effective mode is based on the ability of team, to focus on customer consultant team construction; China stone material enterprise depth marketing model into process is that:

Choose the target market
The choice of goal market should consider from the present market situation of stone material enterprise, the potential and competitive situation, select the market with large capacity or development potential, consumption intensive for intensive cultivation; At the same time, you should consider that the import depth marketing mode is a system reform for stone material enterprise, it should give priority to the area with the typical characteristics, great influence and the original team is more in identity, and follow that "first easy after difficult, trial-produce template; improve the incremental, steady development" as the reform of the Chinese type principle.
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