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Tourism boost to sell New Zealand overseas

Updated:2010-05-14 14:41:23

The tourism industry is getting a 30 million-dollar funding boost in a bid to sell New Zealand to visitors.

New Zealand Prime Minister and Minister of Tourism John Key made the announcement in a speech to the New Zealand Hotel Industry Conference at Sky City Hotel in Auckland on Thursday morning.

He said that tourism was to play an important role in helping economy growth, and it's to be a key focus of next week's budget.

"The Budget will focus squarely on building faster and sustainable economic growth - it's the only way we can create the jobs, higher incomes and the better living standards New Zealanders deserve."

Most of the funding ( 25 million dollars) will go towards increasing marketing of New Zealand as a tourism destination internationally. The other 5 million dollars will be allocated to joint venture initiatives.

"This investment is vitally important. It reflects my confidence in the industry to substantially increase the value of tourism to the New Zealand economy," Key said.

Key said this would be done by focusing on high-value visitors, who want a high-quality experience in New Zealand.

"We have the raw materials in our beautiful scenery, we have the commitment of an industry that is continually striving for excellence, and now we have the funding to sell that message even more strongly all over the world."

 

 

Source:http://news.xinhuanet.com

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