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Two Main Procedures of New Humanized Marketing Mode for Stone Enterprise

Updated:2013-01-10 11:50:17
Apart from the first step- Choose the target market, which is very important for the new humanized marketing mode for stone enterprise, there are other two main procedures which we would like to introduce with you.

Find the market opportunities from the survey
The purpose of market research is to realize and get the basic condition, competition pattern, channel status and customer demand and other information and data of the target area’s market, establish the database of regional market, so that to guide the market decision of the future. In addition to the general market survey plan and organization process management outside, to emphasize the implementation process of further investigation, in the process of training and experience marketing team, found that the market opportunities, deepen the customer relationship and response market competition, and make the market survey become the daily basic work of marketing personnel.

Make strategy & establish position
Based on the research information to make the market analysis, which mainly including the general situation, consumers, competitors and all levels of channel analysis of market, and complete the regional market grasp and the judgment of development tendency; Clear the key of competition and determine the main attack competitors; Determine the selection criteria of channel member and all levels of target customers. Through the above analysis, combining with the status quo of stone material enterprise, clear own relative competitive advantages and disadvantages, find the focus of the regional market development and breakthrough, so as to work out the regional market competition strategy, determine the marketing goal, and make corresponding various operational work plan. Specific channels, product and price strategy combination to construct with stone material enterprise as the leading regional marketing value chain as the core purpose, and gradually establish the leading position in the marketing chain.
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