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Useful Tips for Attending PIEDRA

Updated:2012-10-10 13:39:42
To service you in the PIEDRA, the following information would be convenient for you:
Analysis of the Decision to Participate
  •     Carefully select the trade fair in which you wish to participate and make sure that its design and scope satisfy your goals.
  •     Obtain all the pertinent data on previous editions.
  •     Integrate this participation in the company’s General Marketing Plan. The presence at a trade fair should be an extension of your own company. The image which you offer should correspond to the global strategy.
Preparing the Terrain
  •     Determine the goals you wish to attain.
  •     Prepare a participation which fulfills these goals.
  •     Let your clients know that you will be present at PIEDRA.
  •     Announce the Products, Services and Innovations you are going to present in the trade fair to all your current and potential clients.
  •     Train the personnel who will be attending to your stand in the Trade Fair.
  •     Make use of all the promotional tools which PIEDRA places at your disposal.
During PIEDRA
  •     Gauge your visits and spend the right amount of time at each stand.
  •     Take advantage of the benefits of non- verbal language.
  •     Focus on your Target Public.
  •     Gather the data on your contacts and set up the corresponding priorities.
  •     Take advantage of the presence of a large representation of specialized journalists of the sector at PIEDRA.
And Afterwards
  •     Evaluate the results of your participation at PIEDRA with all your staff who would present at the trade fair.
  •     Calculate the results obtained. On occasions, it would be wise to wait up to 6 months after the trade fair in order to determine the   effectiveness of the contacts made at the time.
  •     Follow up and monitor all the clients contacted at PIEDRA.
  •     Make a final evaluation of your advertising campaign and press kits.
  •     Reserve your participation for the following edition.
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